Cognosis’ consulting credentials are second to none. We work in highly branded, commercial and complex environments.

What We Do

We tackle a broad range of assignments:

• Company, business unit and market strategy
• Organisation development and culture change to support strategic execution
• Brand and portfolio strategy
• Growth opportunity analysis, ‘Size-of-Prize’ analysis and competitor insight
• Consumer and customer insight and innovation
• Route-to-market and channel planning
• Core capability development
• Leadership team-building & executive coaching

On average, strategies only achieve 63% of their value-creating potential – over a third of their growth potential ‘gets lost’ in a strategy-performance gap.

In our experience, these gaps are widened because most organisations adopt a ‘half-brained’ approach to strategy– they focus on rational and financial analysis at the expense of creativity and collaboration. It’s no surprise that most strategies leave managers cold: only 25% are excited and inspired by their organisation’s strategy, and only 10% believe strongly in them