Cognosis’ business is helping clients grow, growth is what excites us & inspires us and we strongly believe that every business is a growth business.

We have unique insights into strategy and strategy-making. Our core capability is the design & delivery of planning programmes that engage, inspire and align. These programmes help clients create strategies their people believe in and want to make happen.

We have built deep expertise and experience in the following areas,
working internationally both as clients and as consultants:

Our Areas of Expertise

• Business, Regional and Function Strategies

  How to engage the team in the business, region and function goals & identify where the growth will come from and agree the priorities

• Strategic Futures, Growth Drivers

  How to identify future opportunities by looking at macro trends / industry developments – opportunities and threats?

• Portfolio & Brand Strategy

  How to drive growth through greater clarity on the role of the brands, investment & resource allocation across the portfolio – identify potential rationalisation / new opportunities?

• Competitor Analysis - War Gaming

  How to significantly improve understanding of competitors to identify the implications for ST/MT performance and identify new opportunities – practical application?

• Size of Prize, Opportunity Scaling

  How to provide greater rigour to scaling opportunities and setting clear priorities for investment / further development?

• Leader & Leader Team Ways-Of-Working

  How to engage, align and motivate a team / MD to hit stretch performance criteria and work more effectively together to deliver the commercial / brand agenda?

• Trade Marketing: RTM, Distributor Strategy, Shopper Marketing

  How to understand the trade marketing world and develop programmes to engage the markets and Teams in new ways of working?

• Marketing Spend Effectiveness

  How to ensure resources & investments are allocated objectively to maximise the returns, rigour put in to manage overall decision making?

• Capability Building in Innovation and Marketing

  How to design and embed a ‘fit for purpose’ approach that meets the business goals, aligns with the organisation culture and engages a broader group people?

• Strategy Communications

  How to engage and motivate the organisation behind a new vision and strategy?