Michael Laird

Partner

Michael’s career in drinks marketing with United Distillers and Diageo culminated in the formation of Cognosis.

Michael works with clients on strategic brand development projects,  and has been instrumental in Cognosis’ unique approach to developing and applying consumer insight. Cognosis emphasis on working with client teams has led to the development of truly world class ‘workshop design and delivery’ skills. Since Cognosis formed, Michael has applied these skills with client teams worldwide.

Away from work Michael is an avid cyclist, racing recumbent cycles. When not on his bike, weekends are spent sailing with his wife Eileen and teenage daughters Grace and Rose on the South coast.

Most likely to say: “Marker pens? Check. Sticky flippies? Check. Laser pointer? Check. Let’s roll.”

Least likely to say: “A recumbent bicycle is a poor man’s scooter.”