Our clients span a range of industries and operate in a variety of markets.

Client Roster

Select from the brands below to discover our experience working with each client.

  • Beam Global
  • Merck
  • Unilever
  • Pernod Ricard
  • Cobra
  • Elizabeth Harden
  • Diageo
  • SAB Miller
  • EDF Energy
  • Intercontinental Hotels Group
  • Intercontinental Hotels Group
  • Intercontinental Hotels Group
  • Intercontinental Hotels Group

Beam Global

  • Jim Beam global brand essence
  • Global management team facilitation
  • International ‘Size-of-Prize’ analyses of the spirits industry
  • Executive coaching and business Leadership Team development
  • International strategy/portfolio development
Beam Global

“Cognosis are probably the world’s premier drinks consultancy,” Donard Gaynor, Beam Global.

For more information, please contact Mark Mathews or Justin Bater

Merck

  • Global brand positioning
  • Global brand strategy development
  • Global communications strategy
  • Brand activation planning
Merck

For more information, please contact Mark Adams or Mark Mathews

Unilever

  • Strategic marketing investment modelling
  • Innovation support and formulation
Unilever

For more information, please contact Mark Mathews or Justin Bater

Pernod Ricard

  • UK wine strategy development
Pernod

“Cognosis have helped us to make sense of a highly complex business. We now have a clear direction which we’re firmly behind.” Patrick Venning, Head of Marketing, Pernod-Ricard UK

For more information, please contact Michael Laird, John Hosking, or Richard Brown

Cobra

  • 3-year corporate strategy development
  • Channel & marketing entry strategy
  • International market opportunity scaling
Cobra

For more information, please contact Mark Adams or Michael Laird

Elizabeth Arden

  • Vision/strategy and action planning
  • Leadership team development
  • Internal strategic communications
Elizabeth Arden

For more information, please contact Sarah Winward or Mark Mathews

Diageo

  • Global supply chain strategy
  • Sector ‘Size-of-Prize’ analyses
  • Category innovation
  • Regional portfolio strategy
  • Super-premium spirits brand development
  • Duty free shopper segmentation and retail shopper behaviour
  • Gifting strategy
Diageo

“The Cognosis team has crystallised complex issues and applied their considerable experience and intellectual firepower to create new insights. The result is a step-change in our understanding, giving us new platforms for incremental profit & a tighter focus on areas of maximum return.” Mike Collings, Regional Marketing Director, Diageo

For more information, please contact Michael Laird or Richard Brown

SAB Miller

  • Global Premium brand operating model
  • Brand launch planning
  • Brand implementation planning
  • Channel strategy activation
  • 5-year business planning
SAB Miller

“Cognosis’ inclusive and flexible style enabled them to quickly get to the heart of my issue. Rather than ivory tower consulting, they listened to what I needed and worked with me to develop a real world commercial solution not just consulting theory.” Tim Dewey, International Brand Director, SAB Miller

For more information, please contact Mark Mathews or Ed Massey

EDF Energy

  • Sustainable future strategy
  • UK Customer Branch’s brand vision and strategy
  • Executive Coaching
EDF Energy

“Working with Cognosis was a very enjoyable experience - they worked along side us to develop a robust and actionable strategy that combined analytical rigour with meaningful engagement of our people - all at a critical time for our business. They successfully complemented our meagre strategic resources and enabled us to make faster and more consistent progress than we could not have managed alone. We now have a sound foundation from which to build and focus and align our people and increase our people's commitment to delivery. We are better able to move forward with a clear and common purpose.” Eva Eisenschimmel, Chief Operating Officer, EDF Energy Customers Branch

For more information, please contact Mark Mathews and Justin Bater

InterContinental Hotels Group

  • Strategy/proposition development (customer loyalty)
  • Implementation & planning
  • Strategy definition and implementation (Guest experience)
Intercontinental Hotels Group

“Cognosis’ approach to building strong stakeholder engagement, buy-in and belief was absolutely critical to the project’s success. The resulting internal commitment allowed us to move fast and effectively to turn the strategy into reality” Brad May, IHG Loyalty Director

For more information, please contact John Hosking or Catarina Garrido

Drambuie

  • Strategic partnering
  • Brand repositioning
  • Worldwide distributor alignment
  • New brand development
Drambuie

For more information, please contact Michael Laird

The Coca Cola Company

  • Brand portfolio strategy (Africa)
  • Innovation idea generation and prioritisation (Europe)
  • 5-year channel strategy
The Coca Cola Company

“Cognosis stopped us from navel gazing and got us to really focus on the outputs. They made us action oriented!” Marketing Controller, Coca-Cola Enterprises

For more information, please contact Mark Adams or Richard Brown

William Grant & Sons

  • On-trade segmentation & strategic development
  • Product & business innovation strategy
  • Worldwide distributor partnerships
  • M&A opportunities evaluation
  • Wine strategy development
William Grant & Sons

“Cognosis are the friendly face of management consulting. Their solutions have become part of our culture, our vocabulary and the way we do things. They're always there when you need them...” Heather Graham, Business Development Director, William Grant & Sons

For further information, please contact Richard Brown or Michael Laird

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