Our clients span a range of industries and operate in a variety of markets.
Client Roster
Select from the brands below to discover our experience working with each client.
Beam Global
- Jim Beam global brand essence
- Global management team facilitation
- International ‘Size-of-Prize’ analyses of the spirits industry
- Executive coaching and business Leadership Team development
- International strategy/portfolio development
“Cognosis are probably the world’s premier drinks consultancy,” Donard Gaynor, Beam Global.
For more information, please contact Mark Mathews or Justin Bater
Merck
- Global brand positioning
- Global brand strategy development
- Global communications strategy
- Brand activation planning
For more information, please contact Mark Adams or Mark Mathews
Unilever
- Strategic marketing investment modelling
- Innovation support and formulation
For more information, please contact Mark Mathews or Justin Bater
Pernod Ricard
- UK wine strategy development
“Cognosis have helped us to make sense of a highly complex business. We now have a clear direction which we’re firmly behind.” Patrick Venning, Head of Marketing, Pernod-Ricard UK
For more information, please contact Michael Laird, John Hosking, or Richard Brown
Cobra
- 3-year corporate strategy development
- Channel & marketing entry strategy
- International market opportunity scaling
For more information, please contact Mark Adams or Michael Laird
Elizabeth Arden
- Vision/strategy and action planning
- Leadership team development
- Internal strategic communications
For more information, please contact Sarah Winward or Mark Mathews
Diageo
- Global supply chain strategy
- Sector ‘Size-of-Prize’ analyses
- Category innovation
- Regional portfolio strategy
- Super-premium spirits brand development
- Duty free shopper segmentation and retail shopper behaviour
- Gifting strategy
“The Cognosis team has crystallised complex issues and applied their considerable experience and intellectual firepower to create new insights. The result is a step-change in our understanding, giving us new platforms for incremental profit & a tighter focus on areas of maximum return.” Mike Collings, Regional Marketing Director, Diageo
For more information, please contact Michael Laird or Richard Brown
SAB Miller
- Global Premium brand operating model
- Brand launch planning
- Brand implementation planning
- Channel strategy activation
- 5-year business planning
“Cognosis’ inclusive and flexible style enabled them to quickly get to the heart of my issue. Rather than ivory tower consulting, they listened to what I needed and worked with me to develop a real world commercial solution not just consulting theory.” Tim Dewey, International Brand Director, SAB Miller
For more information, please contact Mark Mathews or Ed Massey
EDF Energy
- Sustainable future strategy
- UK Customer Branch’s brand vision and strategy
- Executive Coaching
“Working with Cognosis was a very enjoyable experience - they worked along side us to develop a robust and actionable strategy that combined analytical rigour with meaningful engagement of our people - all at a critical time for our business. They successfully complemented our meagre strategic resources and enabled us to make faster and more consistent progress than we could not have managed alone. We now have a sound foundation from which to build and focus and align our people and increase our people's commitment to delivery. We are better able to move forward with a clear and common purpose.” Eva Eisenschimmel, Chief Operating Officer, EDF Energy Customers Branch
For more information, please contact Mark Mathews and Justin Bater
InterContinental Hotels Group
- Strategy/proposition development (customer loyalty)
- Implementation & planning
- Strategy definition and implementation (Guest experience)
“Cognosis’ approach to building strong stakeholder engagement, buy-in and belief was absolutely critical to the project’s success. The resulting internal commitment allowed us to move fast and effectively to turn the strategy into reality” Brad May, IHG Loyalty Director
For more information, please contact John Hosking or Catarina Garrido
Drambuie
- Strategic partnering
- Brand repositioning
- Worldwide distributor alignment
- New brand development
For more information, please contact Michael Laird
The Coca Cola Company
- Brand portfolio strategy (Africa)
- Innovation idea generation and prioritisation (Europe)
- 5-year channel strategy
“Cognosis stopped us from navel gazing and got us to really focus on the outputs. They made us action oriented!” Marketing Controller, Coca-Cola Enterprises
For more information, please contact Mark Adams or Richard Brown
William Grant & Sons
- On-trade segmentation & strategic development
- Product & business innovation strategy
- Worldwide distributor partnerships
- M&A opportunities evaluation
- Wine strategy development
“Cognosis are the friendly face of management consulting. Their solutions have become part of our culture, our vocabulary and the way we do things. They're always there when you need them...” Heather Graham, Business Development Director, William Grant & Sons
For further information, please contact Richard Brown or Michael Laird
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