EDGE is a result of Cognosis’ commitment to help clients
think differently about strategy..

EDGE

EDGE is a programme of R&D intended to shed fresh light on the practical links between strategy, people’s engagement with strategy, and business results.

We’re tired of seeing clients saddled with strategies that are dead, dull and devoid of reality – strategies that don’t differentiate, drive action or deliver growth. The best strategies have ‘emotional edge’ – they engage, excite and inspire the people who must deliver them and so achieve far better business results. Developing strategies with emotional edge requires a new and different approach; we call it Emotionally Intelligent Strategy.

EDGE focuses on a range of issues that have previously been largely unexplored in management literature & research. To date we have published two EDGE reports. Samples of both reports are available below. Full soft copies of these reports are available upon request. Please contact Marketing Department for more details.

Full copies of these reports are available upon request.
Please contact: marketing@cognosis.co.uk Tel: +44 (0)20 3206 0372