Blue Strategies follow a rigorous and well-defined process and set clear performance goals and targets, ensuring that people understand the competitive & market context.

To boost Blue Strategy, your organisation should incorporate thorough, fact-based analysis and set clear goals and outcomes. Relevant information must be collected, analysed and shared with all involved to ensure a common and clear understanding.

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Example tools & techniques for Blue Strategy:

‘Blue Books’—fact-based analysis
Trends & drivers analysis
Market & competitor analysis
‘Size-of-Prize’ opportunity scaling
Consumer segmentation
Profit pool analysis

Cultures that most effectively support Blue Strategy:

A market-focused culture that believes success is beating the competition and leading the market will most effectively support Blue Strategy. The culture will promote action & achievement, hitting stretch targets, and ‘winning.’
Cultures that over emphasise Blue Strategy can appear cold, impersonal and ruthless.

Thinking styles & skills that most effectively support Blue Strategy:

Style: Rational, Thorough, Precise, Logical, Authoritative.
Skills: Analysis, Target setting, Technical, Financial, Feasibility studies, Critical assessment.