To boost Red Strategy, you must put promote collaboration and make team-building an overt goal of strategy-making rather than a happy by-product. Collaboration means people working together to explore and solve real business issues. It means involving and listening to the managers who must deliver results and seeking the views and perspectives of both internal and external stakeholders.

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Example tools & techniques for Red Strategy:

Strategy work-outs
Depth interviews with internal and external stakeholders
Personal commitments and team charters
Team Thinking Styles analysis
Organisational culture profiling
‘Powerful Inquiry’ techniques

Cultures that most effectively support Red Strategy:

A clan-type culture that believes success is about developing people, teamwork and employee commitment will most effectively support Red Strategy. The culture will promote personal growth, trust, openness and participation.
Cultures that over emphasise Red Strategy can appear ‘soft,’ over-emotional and un-business like.

Thinking styles & skills that most effectively support Red Strategy:

Style: Caring, Expressive, Sociable, Empathetic, Humanistic, Friendly.
Skills: Customer relations, Teaching/training, Communication, Mentoring, Anticipating needs, Team-building.