Yellow Strategies actively challenge assumptions about the status quo and align people behind a common purpose. They flow from tools & techniques that get people thinking differently. This means going beyond the standard management tools like SWOT, PEST, and the BCG Matrix.

To boost Yellow Strategy, your organisation must encourage strategy-making that is imaginative, visionary and future-focused. It should be fun and generate insights and surprises.

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Example tools & techniques for Yellow Strategy:

Future-pathing
Scenario planning
Consumer Immersion Sessions
Three-Horizons
Market mapping
Global trends/themes

Cultures that most effectively support Yellow Strategy:

An ‘adhocracy’ culture that believes success is about innovation and new ideas will most effectively support a Yellow Strategy. The culture will promote insights, experiments and open-ended exploration.
Cultures that over emphasise Yellow Strategies can appear too idealistic, unstructured and chaotic.

Thinking styles & skills that most effectively support Yellow Strategy:

Style: Exploring, Imaginative, Adventurous, Experimental, Artistic, Creative.
Skills: Innovation, Visioning, Lateral thinking, Synthesis, Creative thinking, Catalysing change.