In the current economic environment it goes without saying that marketing budgets will continue to come under intense scrutiny. Now more than ever, business leaders need to get a sense of proportion between the effectiveness of long-term equity building spend and short-term volume building/lead generation spend. Marketers are beginning to ask the tough questions:

• How do I invest my pounds in the right activities?
• How do I improve implementation of that spend?
• How do I measure the effectiveness of that spend?
• How do I learn from my marketing activities?

And most importantly,

• How does this affect the behaviour of my organisation/ways of working??

Cognosis hosted a recent Breakfast Briefing to discuss the burning issue of marketing effectiveness with senior marketers and to share learning’s from our experience helping InterContinental Hotel Group get more bang for their buck.

For further information on future events and seminars please contact Lindsay Burke - lindsay@cognosis.co.uk