Cognosis Consulting
With the success of our hosted events, we are now providing various outputs from these sessions
"Bye bye to Bling"
24th September 2009, London
The recession is reshaping the state of the luxury goods sector. What does the future hold?
6-8 months ago we were crunching the numbers like everybody else—assessing the scale of opportunity for our clients’ luxury brand portfolios. This analytical left-brain approach revealed a daunting and depressing outlook—bling is dead! However, the numbers don’t always tell the whole story. Additional research into consumer attitudes and the impact of the media shed new light on the situation—will the media’s ‘austerity’ agenda be enough to reshape the luxury model? Nobody can tell the future, but 4 possible scenarios have become apparent and businesses need to begin planning for the outcome they think will likely emerge.
Cognosis recently hosted the ‘Bye bye to bling?’ Breakfast Briefing to discuss these possible scenarios with our network of clients and contacts. Listen to both sides of the argument and let us know which scenario you think is most likely to play out in your business.
Left-Brain Argument
State of consumer economy
Right-Brain Argument
Underlying attitudes in ‘luxury’ spending & new media ‘austerity’ agenda.
Summary
The underlying predisposition of new money towards bling, coupled with the media’s current ‘austerity’ agenda and the economic implications of a recession on consumer disposable income creates a clash of values. The state of the luxury goods sector is up for grabs. Which of the four possible scenarios is going to play out?
For further information on future events and seminars please contact Lindsay Burke - lindsay@cognosis.co.uk
Whole-Mind Planning mobilises your organisation's collective intelligence.
Click here to find out more