We regularly share our perspectives on business issues with leading publications.

Press Archive
Pre- 2007

Financial Times, September 2003

“Banks have feelings too, say consultants”

Investment banks have personalities, according to research by London-based strategy consultants Cognosis...

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Financial Times, June 2003

“Organisations, too, can be put on the couch”

Corporate ‘personality’ has a big impact on business success...

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Retail Week, June 2003

“Absorb the cost, feel”

Reluctance to commit fully to data-driven, customer-focused retailing is largely down to company cultures blocking change...

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Management Today, June 2003

“Keep Staff Sweet”

Plummeting pensions and dismal stock options mean there’s not much inside the corporate sweetie jar at present...

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Marketing Week, May 2003

“Lord’s the Home of Cricket”

Cognosis has created a brand identity for Lords...

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Retail Week, May 2003

“Baker brings an evangelical Asda style to practical Boots”

Will Richard Baker need to shake up the corporate culture at Boots...

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Design Week, May 2003

“Lord’s bowled over by identity”

Lord’s cricket ground is rebranding in a bid to become the Wimbledon of cricket...

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Daily Express, April 2003

“Lord’s aims to spin out brand”

Lord’s cricket ground is to sell branded merchandise....

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The Guardian, April 2003

“Bye-bye, kipper tie”

Following a shock report from management consultants, the Open University is evolving into a teaching machine...

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Financial Mail on Sunday, April 2003

“It’s just not cricket!”

In a move that strikes at the heart of England’s beloved sporting tradition...

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The Grocer, March 2003

“The partner that would mean hellish marriage”

Morrison’s and Sainsbury are least compatible with Safeway while Tesco and Asda have the best cultural fit...

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Brand Strategy, December 2002

“Brand mot”

Dominic Harrison, commercial director of betting company Ladbrokes...

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