EDGE is Cognosis’ programme of research and development shedding fresh light on the practical links between strategy, engagement and business performance.

Strategy matters and emotion plays a pivotal part: Most Managers agree that strategies should be emotionally engaging; 75% say a strategy ‘should excite and inspire’.

Buy-in is crucial but belief is better: Buy-in has separate rational and emotional components and super-engaged managers score highly on both. There is a ‘buy-in hierarchy’, with belief emerging as the ‘gold standard’ measure, correlating strongly with performance and confidence.

Whole-minded approaches deliver more: Strategy processes blending rational analysis with collaboration and creativity drive 48% higher process satisfaction and 15-20% higher confidence/performance.