What is SSP? At Cognosis we believe 'Strategy reflects the minds that make it'. To bring this idea to life we've developed an innovative tool - the Strategy Styles Profiler.

Rational & Fact-Based

Objectively analysing facts and figures. Strategy development is rich in numbers and facts. Careful consideration is given to ensuring strategy is logical and makes sense

Creative, Innovative, Insight-driven

Exploring opportunities & looking for new/ fresh ways of doing & thinking. Approach is future- focused and visionary. Careful consideration is given to ensuring all possibilities identified.

Practical, Action-focused

Organising action. Strategy is tangible, with detailed implementation plans. Careful consideration is given to execution and allocating resources, agreeing responsibilities and timelines.

Collaborative, People-centred

Ensuring that different views & perspectives are heard. Strategy is true to organisational values and beliefs. Careful consideration is given to ensure all stakeholders are listened to and actively involved.

A fifth Whole Minded approach blends all four Strategy Styles - Practical, Rational, Creative and Collaborative - to create strategies that work from every angle.

When asked