What competitor intelligence do you need help solving?

A deep understanding of your competitors means organisations can not only defend their position in the market, but also thrive amidst disruption, turning competitor challenges into opportunities for success.

Understand Competitive Threats

  • What strategic moves are competitors making?
  • Which competitors pose the greatest long-term threat?
  • How are competitors adapting their business models?

Build Competitive Advantage

  • What unique value can we offer that sets us apart?
  • How can we strengthen our market positioning?
  • What differentiators will improve customer preference?

Improve Strategic Decision-Making

  • Which external trends could reshape the market?
  • How should we respond to competitor initiatives?
  • What strategic blind spots exist?

Anticipate Market Disruption

  • Where are we most vulnerable to competitive threats or disruption?
  • Which technologies or market shifts threaten our position?
  • What future scenarios should we prepare for?

How we help build competitor intelligence for competitive advantage

Competitor Intelligence

Assessment of competitor growth strategies, acquisitions, partnerships, product innovation, and market expansion plans.

Customer Insights & Understanding

Develop differentiated strategic positioning through deep customer understanding and insight analysis.

Market Analysis & Benchmarking

Insight into changing customer expectations, industry dynamics, disruptive trends, and market evolution.

Competitor Scenario & Response Planning

Evaluate potential competitor actions, disruption risks, and strategic response options.

Business War Gaming

Simulate competitor and market responses to strengthen strategic preparedness and leadership decision-making.

Our approach to competitor intelligence and deep competitor insights

Cognosis Consulting transforms raw data into strategic, high-impact intelligence and insight that provides tailored guidance and a competitive advantage - offering more depth, greater confidence, and faster strategic decision-making than cost-effective competitor tools.

COMPETITOR TOOL/APP Automated Analysis Real Market Analysis APPROACH Automated, raw, data-driven reports requiring in-house interpretation and action Expert human-led consulting providing in-depth strategic analysis and actionable insights COST Lower cost, but limited depth Premium investment for high-value insights CUSTOMISATION Generic, one-size-fits-all reporting Tailored to your business needs and goals STRATEGIC GUIDANCE No direct guidance or expert support Provides clear recommendations and next steps IMPACT Short-term, basic benchmarking without strategic depth or analysis Deep market understanding to drive real differentiation that helps shape business strategy & growth INSIGHT QUALITY Provides numbers but lacks context Translates complex data into meaningful strategy ACTIONABILITY Limited direction on next steps Clear roadmap for decision-making and implementation STRATEGIC ACTIONABLE INSIGHT A 3-PRONGED APPROACH TO DEEP COMPETITOR UNDERSTANDING Customer insight & analysis Product performance & go-to-market approach Business performance & Strategy

Why choose us for competitor intelligence, insights & market analysis?

Proven competitor approach

25+ years experience in delivering commercially actionalabe insight - not just reporting

Trusted by leading companies

Enduring relationships with some of the world’s top brands & companies

Independent & Objective

Perspective that challenges assumptions, identifies blind spots, and reduces strategic bias

AI Enabled Insight

Accelerating intelligence gathering and pattern recognition while maintaining human expertise

Operate globally

Supporting organisations facing competitive disruption across 60+ international markets

Trusted by

“We work in an industry that is going through rapid change. The war games with Cognosis have really helped us to see things from other perspectives, identify likely competitor moves and plan our response accordingly. An invaluable exercise, and something I would thoroughly recommend to any company serious about either disrupting their industry or maintaining their competitive advantage”

Profile picmark

Mark Evans Head of Consumer Insight & Strategy, IG Group

“Cognosis pulled together the most comprehensive piece of competitive analysis I have seen in 20 years...They have helped my leadership team see the market with real clarity and make the right decisions for the business”

Pullen 20131212010423169

Matt Pullen Managing Director | Dulux

“From start to finish I found the team at Cognosis to be exceptional. In what can be a complex and nuanced category to comprehend, the team got to grips with the challenge immediately. The intelligence packs are some of the finest strategic papers we now have in our arsenal. The workshops were engaging and we now have a clear set of attack plans to exploit our competitors weaknesses”

Transparent

Michael Sheehan Head of Strategy & Planning, Entain

Companies we have worked with

Latest awards

  • 2024 Silver Winner for Strategic Impact

    Awarded Silver by The Consultancy Growth Network Awards, in the Strategic Impact category for the positive impact consultancies have on their clients’ transformation, their clients’ customers, society and the environment.

  • Top UK Consulting Firm for Strategy & Innovation 2025

    According to the independent ranking by the online global industry platform Consultancy.uk. Hand-picked from 500+ firms across the UK and global consulting industry, the ranking benchmarks firms across 40 sectors and 40 areas of expertise.

Speak with our experts