The Circular Imperative
Are you doing enough to prepare for a more circular future?
It’s no longer a sustainability goal - it’s a defining business shift, but the challenge is balancing short-term risk with long-term circular transformation.
Businesses who crack this code won’t just survive the transition - they’ll lead it.
Why circular transformation matters now
Many organisations remain paralysed by the complexity of change, treating circularity as optional rather than essential.
The time for exploration has passed - the time for action is now.
This isn't another theoretical paper of circular economy principles
It's a practical playbook for senior executives looking for clarity on how to navigate the circular transition.
You’ll find the tools, frameworks, and insights to:
- Balance short-term pressures with long-term transformation
- Identify where and how your business can create circular value
- Build the capabilities needed to stay ahead of competitors

What's inside the playbook
1. The Market Push
The five major regulatory developments reshaping how businesses operate in the circular economy
2. The Market Pull
New opportunities for value creation & the Cognosis Circular Business Model Innovation Library
3. The Urgency Factor
Strategic implications and four key dynamics every business leader must understand
4. Circularity in Action
Real-world examples of how businesses are creating customer value through circular innovation
5. Building Capability Integration
The core strategic capabilities required to navigate the circular journey
Discover how to lead the transition. Don’t be left behind.
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