WHY BUSINESS MODEL INNOVATION IS SO CRITICAL

Business model innovation is not merely a choice but a necessity for long-term growth and relevance. Disruptive changes are happening more frequently and having a greater impact.

  • 52% of organisations are unprepared to handle the rapid pace of change in today’s economic environment.
  • 12 years is the projected lifespan of a company on the S&P 500 index, down from 24 years in 2016. Driven by growth in disruptive and competitive pressures.
  • 96% of business leaders believe that business model innovaiton is essential for growth. Yet only 21 % fully meet their innovation goals.

OUR APPROACH TO BUSINESS MODEL INNOVATION

A proven process that blends creativity and innovation with deep commercial know-how.

2 . I N S I G H T 3 . H O W T O W I N 3 . H O W T O W I N 4 . S T R A T E G Y I N T O A C T I O N Desirability Viability Feasibility DVF Strategy Opportunity identification Commercial & customer modelling Concept / canvas development Synthetic / real customer testing Customer & competitor insight Development Operating model design Detailed product development Value proposition design Pilot programme management Go-to-market planning Implementation
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AN AI ENABLED ECOSYSTEM

The Cognosis AI Ecosystem helps to develop new business model innovation with greater speed and effectiveness. This can shorten development and test times to provide faster and more cost-efficient access to latest insights and data.

S T A R T - U P L E A R N I N G / R A P I D P R O T O T Y P E / I N S P I R A T I O N I N S I G H T / T R E N D S / S Y N T H E T I C C U S T O M E R C O M M E R C I A L I N S I G H T / C O M P E T I T O R I N S I G H T / D A T A 1 Ai Customer 3 Ai Creativity 2 Ai Commercial Instant customer insight to fuel better BM design supported by a tailored set of synthetic & real customers to test and iterate your new proposition rapidly 1 Ai Customer: Access to over >Bn commercial data points and global expert network at the touch of button to enable robust commercial design and modelling 2 Ai Commercial: Rapid concept development fuelled by AI design, global patent access and Cognosis business model canvas library 3 Ai Creativity:

BENEFITS OF A PROVEN PROCESS & DEFINED FRAMEWORKS

Rigorous Creative & Commercial Design

A process that pushes the boundaries in a way that is commercially credible. Ensuring the right balance between creative consumer led thinking and commercial understanding.

Pioneered Learnings

A process that pushes the boundaries in a way that is commercially credible. Ensuring the right balance between creative consumer led thinking and commercial understanding.

Frontier Commercial Modelling

A process that pushes the boundaries in a way that is commercially credible. Ensuring the right balance between creative consumer led thinking and commercial understanding.

RELATED INNOVATION SOLUTIONS

Value Proposition Development

Defining differentiated
new offerings to
customers and consumers

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Circularity
Diagnostic

Defining differentiated
new offerings to
customers and consumers

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Opportunity Identification & Assessment

Defining differentiated
new offerings to
customers and consumers

Find out more

GET THE GUIDE - Circularity is Possible with business model innovation

The shift to circular business models will be the single biggest corporate transformation in the next 30 years.

But the first step is the hardest. This guide will help business leaders discover how to unlock the next frontier.

Download guide
Circularity is possible Guide front page preview

BUSINESS MODEL INNOVATION ARTICLES & INSIGHTS

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