WHAT CHALLENGE DO YOU NEED HELP SOLVING?

Building strategies for retail growth

  • Which categories, customers, and channels should we prioritise?
  • What’s our long-term growth ambition and brand vision?
  • How do I build a traditional and digital trade strategy?

Future proofing through innovation

  • What are the new disruptive retail business models we should be exploring?
  • What are the emerging trends shaping the future of retail?
  • Where does AI truly move the needle and where is it just noise?

Securing competitive advantage

  • How can we gain a detailed understanding of competitors and category disruptors?
  • Why are we losing share to new entrants or D2C brands?
  • How will competitors react to our new strategy or launch?

Turning strategy into action

  • What is the right operating model for our retail business?
  • How do we effectively implement our category, trade or channel strategy?
  • How do we practically go to market with our offer?

HOW WE HELP BUILD YOUR CONSUMER & RETAIL STRATEGY

Market Growth & Expansion

Trade Strategy & Revenue Optimisation

Product & Business Model Innovation

Customer Journey Optimisation

Go To Market Strategy

Category & Portfolio Strategy

Brand Positioning & Marketing Strategy

Why choose us for strategy
support?

Proven strategy approach

Our strategy framework is based on over 25 years of experience

Trusted by leading brands

Enduring relationships with some of the world’s top brands & retail companies

Independent point of view

We focus on creating the right strategy for your brand - not a one-size-fits-all model

Experts in retail & consumer growth

Our consulting team includes consumer goods specialists with deep trade expertise

Operate globally

We engage at Board level, working across 60+ countries

Global Consumer Goods Manufacturer

Trade strategy transformation: Reallocating investment to drive competitive advantage

Read case study

Beiersdorf

Identifying strategic business priorities for one of the champions of great skin care

Read case study

Companies we have worked with

Latest awards

  • Top UK Consulting Firm for Strategy & Innovation 2025

    According to the independent ranking by the online global industry platform Consultancy.uk. Hand-picked from 500+ firms across the UK and global consulting industry, the ranking benchmarks firms across 40 sectors and 40 areas of expertise.

Speak with our experts

How can we help solve your retail challenges?

After completing the form, look out for an email to set up a short call with one of our experts to talk about your requirements and how we can help you achieve them.

Olivia Buckle-Wright

PARTNER

Drawing on years of experience in retail and consumer goods consulting, Olivia helps organisations see their markets more clearly. Her strength lies in turning complexity into practical strategies that deliver real commercial impact.

Close