Rethink your competition: Winning in a world of disruption
Are you monitoring your competition in a traditional outdated way? Catch up on the recording from our latest Cognosis Live panel discussion with Pia Kirkland and Duncan Campbell who posed this predicament to three industry professionals who have considerable experience at gathering competitive intelligence and how they're mitigating the new landscape of competitor disruption.
LOOK BEYOND YOUR DIRECT RIVALS
Competitor intelligence is used extensively worldwide. In fact, 82% of large enterprises already consider it to be a critical input within their business strategy. However, it’s also true that over 40% of global CEOs think that their companies won't survive the next 10 years due to disruption if they continue on their current path.
This high attrition rate asks the question: Is there a crucial blind spot in the way businesses are thinking about their competition?
Many companies obsess over their core competitors, at the expense of unexpected disruption from new rivals. Focusing on the customer problem can expose those transformational competitors, who present an existential risk by changing the consumer needs that your proposition is based on.
In our latest Cognosis Live online panel discussion, Pia Kirkland and Duncan Campbell posed this predicament to three industry professionals (see their profiles further down) who have considerable experience at gathering competitive intelligence to navigate disruption.
HIGHLIGHTS PACKAGE (YOU CAN SKIP TO THE REALLY GOOD BITS)
Competitor intelligence is used extensively worldwide. In fact, 82% of large enterprises already consider it to be a critical input within their business strategy. However, it’s also true that over 40% of global CEOs think that their companies won't survive the next 10 years due to disruption if they continue on their current path.
This high attrition rate asks the question: Is there a crucial blind spot in the way businesses are thinking about their competition?
Many companies obsess over their core competitors, at the expense of unexpected disruption from new rivals. Focusing on the customer problem can expose those transformational competitors, who present an existential risk by changing the consumer needs that your proposition is based on.
In our latest Cognosis Live online panel discussion, Pia Kirkland and Duncan Campbell posed this predicament to three industry professionals (see their profiles further down) who have considerable experience at gathering competitive intelligence to navigate disruption.
Pia's Top 3 key takeaways [43 mins]
Competitor intelligence is used extensively worldwide. In fact, 82% of large enterprises already consider it to be a critical input within their business strategy. However, it’s also true that over 40% of global CEOs think that their companies won't survive the next 10 years due to disruption if they continue on their current path.
This high attrition rate asks the question: Is there a crucial blind spot in the way businesses are thinking about their competition?
Many companies obsess over their core competitors, at the expense of unexpected disruption from new rivals. Focusing on the customer problem can expose those transformational competitors, who present an existential risk by changing the consumer needs that your proposition is based on.
In our latest Cognosis Live online panel discussion, Pia Kirkland and Duncan Campbell posed this predicament to three industry professionals (see their profiles further down) who have considerable experience at gathering competitive intelligence to navigate disruption.
MEET THE PANELISTS
Competitor intelligence is used extensively worldwide. In fact, 82% of large enterprises already consider it to be a critical input within their business strategy. However, it’s also true that over 40% of global CEOs think that their companies won't survive the next 10 years due to disruption if they continue on their current path.
This high attrition rate asks the question: Is there a crucial blind spot in the way businesses are thinking about their competition?
Many companies obsess over their core competitors, at the expense of unexpected disruption from new rivals. Focusing on the customer problem can expose those transformational competitors, who present an existential risk by changing the consumer needs that your proposition is based on.
In our latest Cognosis Live online panel discussion, Pia Kirkland and Duncan Campbell posed this predicament to three industry professionals (see their profiles further down) who have considerable experience at gathering competitive intelligence to navigate disruption.
Defend and attack with competitive intelligence
Competitor intelligence is used extensively worldwide. In fact, 82% of large enterprises already consider it to be a critical input within their business strategy. However, it’s also true that over 40% of global CEOs think that their companies won't survive the next 10 years due to disruption if they continue on their current path.
This high attrition rate asks the question: Is there a crucial blind spot in the way businesses are thinking about their competition?
Many companies obsess over their core competitors, at the expense of unexpected disruption from new rivals. Focusing on the customer problem can expose those transformational competitors, who present an existential risk by changing the consumer needs that your proposition is based on.
In our latest Cognosis Live online panel discussion, Pia Kirkland and Duncan Campbell posed this predicament to three industry professionals (see their profiles further down) who have considerable experience at gathering competitive intelligence to navigate disruption.
