Circularity Taking the first step

The shift to circular business models will almost certainly become the biggest single corporate transformation in the next 30 years. In fact, when we look back in 2050 or 2060, we may wonder how the world ever functioned in a linear way. Circularity will be the norm – and business will have led the change.

Two powerful forces make this transition both essential and inevitable. Firstly, the traditional linear model of “take, make, dispose” is unsustainable. Our planet’s resources cannot cope with the rate of extraction. The second driver is commercial, as the circular economy brings the promise of profitability and resilience for those businesses that can adapt fastest. 

> CIRCUARITY IS POSSIBLE:  A guide to help leaders discover how to unlock the next frontier

Circular challenges: good intentions are no guarantee of success

The shift to circular business models will almost certainly become the biggest single corporate transformation in the next 30 years. In fact, when we look back in 2050 or 2060, we may wonder how the world ever functioned in a linear way. Circularity will be the norm – and business will have led the change.

Two powerful forces make this transition both essential and inevitable. Firstly, the traditional linear model of “take, make, dispose” is unsustainable. Our planet’s resources cannot cope with the rate of extraction. The second driver is commercial, as the circular economy brings the promise of profitability and resilience for those businesses that can adapt fastest. 

> CIRCUARITY IS POSSIBLE:  A guide to help leaders discover how to unlock the next frontier

Circular maturity is still a mixed picture across industry

The shift to circular business models will almost certainly become the biggest single corporate transformation in the next 30 years. In fact, when we look back in 2050 or 2060, we may wonder how the world ever functioned in a linear way. Circularity will be the norm – and business will have led the change.

Two powerful forces make this transition both essential and inevitable. Firstly, the traditional linear model of “take, make, dispose” is unsustainable. Our planet’s resources cannot cope with the rate of extraction. The second driver is commercial, as the circular economy brings the promise of profitability and resilience for those businesses that can adapt fastest. 

> CIRCUARITY IS POSSIBLE:  A guide to help leaders discover how to unlock the next frontier

Action point 1: Imagine what 2035 looks like – from the top

The shift to circular business models will almost certainly become the biggest single corporate transformation in the next 30 years. In fact, when we look back in 2050 or 2060, we may wonder how the world ever functioned in a linear way. Circularity will be the norm – and business will have led the change.

Two powerful forces make this transition both essential and inevitable. Firstly, the traditional linear model of “take, make, dispose” is unsustainable. Our planet’s resources cannot cope with the rate of extraction. The second driver is commercial, as the circular economy brings the promise of profitability and resilience for those businesses that can adapt fastest. 

> CIRCUARITY IS POSSIBLE:  A guide to help leaders discover how to unlock the next frontier

Action point 2: Identify opportunities for innovation

The shift to circular business models will almost certainly become the biggest single corporate transformation in the next 30 years. In fact, when we look back in 2050 or 2060, we may wonder how the world ever functioned in a linear way. Circularity will be the norm – and business will have led the change.

Two powerful forces make this transition both essential and inevitable. Firstly, the traditional linear model of “take, make, dispose” is unsustainable. Our planet’s resources cannot cope with the rate of extraction. The second driver is commercial, as the circular economy brings the promise of profitability and resilience for those businesses that can adapt fastest. 

> CIRCUARITY IS POSSIBLE:  A guide to help leaders discover how to unlock the next frontier

Action point 3 - Establish a credible vision and goals

The shift to circular business models will almost certainly become the biggest single corporate transformation in the next 30 years. In fact, when we look back in 2050 or 2060, we may wonder how the world ever functioned in a linear way. Circularity will be the norm – and business will have led the change.

Two powerful forces make this transition both essential and inevitable. Firstly, the traditional linear model of “take, make, dispose” is unsustainable. Our planet’s resources cannot cope with the rate of extraction. The second driver is commercial, as the circular economy brings the promise of profitability and resilience for those businesses that can adapt fastest. 

> CIRCUARITY IS POSSIBLE:  A guide to help leaders discover how to unlock the next frontier

Action point 4 – Circular roadmap: Design for now with the future in mind

The shift to circular business models will almost certainly become the biggest single corporate transformation in the next 30 years. In fact, when we look back in 2050 or 2060, we may wonder how the world ever functioned in a linear way. Circularity will be the norm – and business will have led the change.

Two powerful forces make this transition both essential and inevitable. Firstly, the traditional linear model of “take, make, dispose” is unsustainable. Our planet’s resources cannot cope with the rate of extraction. The second driver is commercial, as the circular economy brings the promise of profitability and resilience for those businesses that can adapt fastest. 

> CIRCUARITY IS POSSIBLE:  A guide to help leaders discover how to unlock the next frontier

If you’ve started a circular economy strategy, you’re already ahead

The shift to circular business models will almost certainly become the biggest single corporate transformation in the next 30 years. In fact, when we look back in 2050 or 2060, we may wonder how the world ever functioned in a linear way. Circularity will be the norm – and business will have led the change.

Two powerful forces make this transition both essential and inevitable. Firstly, the traditional linear model of “take, make, dispose” is unsustainable. Our planet’s resources cannot cope with the rate of extraction. The second driver is commercial, as the circular economy brings the promise of profitability and resilience for those businesses that can adapt fastest. 

> CIRCUARITY IS POSSIBLE:  A guide to help leaders discover how to unlock the next frontier