DS Smith

Exploring high potential innovation areas for UK packaging leader

Business Model Innovation

The Challenge

DS Smith had a range of exciting new business model innovation opportunities. They needed to rapidly explore customer needs, test commercial potential and identify feasibility before they invested further.

Cognosis were brought by the Innovation & Partnerships team to rapidly and rigorously develop and test these opportunities, to enable the right innovation investment decisions.

Our Approach

Cognosis were brought by the Innovation & Partnerships team to rapidly and rigorously develop and test these opportunities, to enable the right innovation investment decisions.

We chose Cognosis above a range of larger consultancies because of their no-nonsense approach to value proposition and product development, and their independent perspective.

Director

DS Smith

The Impact

Cognosis were brought by the Innovation & Partnerships team to rapidly and rigorously develop and test these opportunities, to enable the right innovation investment decisions.

DS Smith is the UK’s market leader in packaging, paper and recycling services.

Their core purpose ‘To redefine packaging for a changing world’, leans into their commitment to sustainability and the circular economy. Through strategic partnerships, their large scale and renowned innovations team strives to continually incorporate renewable resources for products that minimise their environmental impact, reduce complexity and increase profitability through supply chain optimisation.

www.dssmith.com