AkzoNobel
A future-focused competitor strategy for a leading global home improvement company
The Challenge
A new competitor entered the market through an exclusive partnership with a leading retailer, and was starting to take market share. We were tasked with helping AkzoNobel explore their new competitor's strategy as a basis for adapting and course correcting their own strategy.
The Solution
A new competitor entered the market through an exclusive partnership with a leading retailer, and was starting to take market share. We were tasked with helping AkzoNobel explore their new competitor's strategy as a basis for adapting and course correcting their own strategy.
The strategic support Cognosis provided has been invaluable. They helped my leadership team see the market with real clarity, leading to the right decisions for the business. Their approach is underpinned by a unique combination of strategic rigor, real world pragmatism and a deep understanding of the human side of strategy.
Director
Dulux, UK & Ireland | AkzoNobel
The Result
A new competitor entered the market through an exclusive partnership with a leading retailer, and was starting to take market share. We were tasked with helping AkzoNobel explore their new competitor's strategy as a basis for adapting and course correcting their own strategy.
