Mercer
Creating a unifying ESG value proposition across 3 business divisions
The Challenge
Despite being a recognised leader in sustainable investment services, Mercer was struggling to articulate how their Health and Career practice areas connected to Environment, Social and Governance (ESG) principles. Operating across three relatively siloed businesses, they lacked an overarching value proposition that could effectively communicate their ESG capabilities to prospective clients.
An ESG framework helps investors and stakeholders understand how a company manages risks and opportunities related to its environmental footprint, social respoinsibility, and ethical governance practices.
The project objectives were clear: Arrive at a compelling ESG value proposition covering all three Mercer businesses - Health, Wealth & Career that is articulated in a way that maximises sales to potential customers, while achieving company-wide buy-in from the teams who would be selling it.
Cognosis won the project over several other ESG-specialised consultancies specifically because of our value proposition development expertise and our proven process-driven methodology.
Our Approach
Despite being a recognised leader in sustainable investment services, Mercer was struggling to articulate how their Health and Career practice areas connected to Environment, Social and Governance (ESG) principles. Operating across three relatively siloed businesses, they lacked an overarching value proposition that could effectively communicate their ESG capabilities to prospective clients.
An ESG framework helps investors and stakeholders understand how a company manages risks and opportunities related to its environmental footprint, social respoinsibility, and ethical governance practices.
The project objectives were clear: Arrive at a compelling ESG value proposition covering all three Mercer businesses - Health, Wealth & Career that is articulated in a way that maximises sales to potential customers, while achieving company-wide buy-in from the teams who would be selling it.
Cognosis won the project over several other ESG-specialised consultancies specifically because of our value proposition development expertise and our proven process-driven methodology.
Cognosis delivered exactly what we needed - a clear, compelling ESG value proposition that works across all our business areas. Their neutral perspective and process-driven approach helped us see opportunities we'd been missing.
Global Head of ESG
The Impact
Despite being a recognised leader in sustainable investment services, Mercer was struggling to articulate how their Health and Career practice areas connected to Environment, Social and Governance (ESG) principles. Operating across three relatively siloed businesses, they lacked an overarching value proposition that could effectively communicate their ESG capabilities to prospective clients.
An ESG framework helps investors and stakeholders understand how a company manages risks and opportunities related to its environmental footprint, social respoinsibility, and ethical governance practices.
The project objectives were clear: Arrive at a compelling ESG value proposition covering all three Mercer businesses - Health, Wealth & Career that is articulated in a way that maximises sales to potential customers, while achieving company-wide buy-in from the teams who would be selling it.
Cognosis won the project over several other ESG-specialised consultancies specifically because of our value proposition development expertise and our proven process-driven methodology.
