Saba
Standing out in a crowded market with a winning value proposition
The Challenge
The parking industry is highly competitive, with numerous major players and low barriers to entry. Parking contracts typically run for multiple years with renewal clauses, meaning there is only a limited window of opportunity to influence decision-makers when they are considering parking providers.
Saba had lost a series of bids and needed to understand the reasons behind these losses. They also required a clear point of differentiation and a compelling value proposition to stand out from the competition when targeting key segments such as local authorities, healthcare, and rail in future bids.
Cognosis Consulting was engaged as a strategic partner to gain a deeper understanding of the needs of each segment when selecting a parking provider. Our objective was to identify key decision-making triggers and barriers, and develop a distinct, compelling value proposition for Saba to take to market.
Our Approach
The parking industry is highly competitive, with numerous major players and low barriers to entry. Parking contracts typically run for multiple years with renewal clauses, meaning there is only a limited window of opportunity to influence decision-makers when they are considering parking providers.
Saba had lost a series of bids and needed to understand the reasons behind these losses. They also required a clear point of differentiation and a compelling value proposition to stand out from the competition when targeting key segments such as local authorities, healthcare, and rail in future bids.
Cognosis Consulting was engaged as a strategic partner to gain a deeper understanding of the needs of each segment when selecting a parking provider. Our objective was to identify key decision-making triggers and barriers, and develop a distinct, compelling value proposition for Saba to take to market.
The Impact
The parking industry is highly competitive, with numerous major players and low barriers to entry. Parking contracts typically run for multiple years with renewal clauses, meaning there is only a limited window of opportunity to influence decision-makers when they are considering parking providers.
Saba had lost a series of bids and needed to understand the reasons behind these losses. They also required a clear point of differentiation and a compelling value proposition to stand out from the competition when targeting key segments such as local authorities, healthcare, and rail in future bids.
Cognosis Consulting was engaged as a strategic partner to gain a deeper understanding of the needs of each segment when selecting a parking provider. Our objective was to identify key decision-making triggers and barriers, and develop a distinct, compelling value proposition for Saba to take to market.
