LVMH
Defining brand architecture and product roles for a world-famous luxury brand
THE CHALLENGE
One of the key LVMH business divisions had a number of different products and innovations, and they wanted a coherent and forward-looking strategy with specific roles for each product that aligned to the Brand’s Purpose.
They tasked us with defining which categories the brand should be playing in, as well as which segments were the most attractive to deliver long-term sustainable growth. They asked us to deliver a framework to guide the brand family and the roles for each product in order to maximise future growth.
THE SOLUTION
One of the key LVMH business divisions had a number of different products and innovations, and they wanted a coherent and forward-looking strategy with specific roles for each product that aligned to the Brand’s Purpose.
They tasked us with defining which categories the brand should be playing in, as well as which segments were the most attractive to deliver long-term sustainable growth. They asked us to deliver a framework to guide the brand family and the roles for each product in order to maximise future growth.
THE RESULT
One of the key LVMH business divisions had a number of different products and innovations, and they wanted a coherent and forward-looking strategy with specific roles for each product that aligned to the Brand’s Purpose.
They tasked us with defining which categories the brand should be playing in, as well as which segments were the most attractive to deliver long-term sustainable growth. They asked us to deliver a framework to guide the brand family and the roles for each product in order to maximise future growth.
