Three Mobile
Helping a Telecoms giant develop a long-term strategy for a disruptive future
The Challenge
In less than 20 years, network operators have gone from all-powerful distributors of connectivity to fighters against commoditisation. Three Mobile wanted to plan for future disruption and become more adaptable so that they could respond quickly and effectively to changes in the marketplace as they occur.
They asked us to help them understand the impact that changing technological trends would have on their strategic position in the market. In doing so, they would be able to deliver on changing customer needs as the landscape evolved.
The Solution
In less than 20 years, network operators have gone from all-powerful distributors of connectivity to fighters against commoditisation. Three Mobile wanted to plan for future disruption and become more adaptable so that they could respond quickly and effectively to changes in the marketplace as they occur.
They asked us to help them understand the impact that changing technological trends would have on their strategic position in the market. In doing so, they would be able to deliver on changing customer needs as the landscape evolved.
Cognosis really impressed with their ability to get to the heart of a brief. They acted speedily, delivered clear, insightful output and ensured that the human component of strategy - winning hearts as well as minds - was at the forefront of the workshops.
Director of Strategy, Research and Insights
Three Mobile
The Result
In less than 20 years, network operators have gone from all-powerful distributors of connectivity to fighters against commoditisation. Three Mobile wanted to plan for future disruption and become more adaptable so that they could respond quickly and effectively to changes in the marketplace as they occur.
They asked us to help them understand the impact that changing technological trends would have on their strategic position in the market. In doing so, they would be able to deliver on changing customer needs as the landscape evolved.
